It’s the most wonderful time of the year, so fire up the Christmas tunes, decorate those trees and pour some eggnog, because holiday season is upon us. If you’re having trouble spreading the cheer, one way to reclaim your Christmas spirit is to drink it. Holiday pop-up bar, Miracle on 5th Street, is the perfect way to do just that.
Story by Alyssa Arnold
From November 24 through December 31, The Eleanor will be transformed into Miracle on 5th Street. In this cheerful winter wonderland, bartenders serve holiday themed cocktails in Santa suits, while guests recline on couches with fuzzy blankets and admire the Christmas lights. Plastic reindeers, stockings, and hanging presents add to the kitschy holiday atmosphere.
Each bar has the same core cocktail menu, but the individual locations are encouraged to add their own drink specials. Some of the drinks being served are the Christmopolitan (vodka, elderflower, dry vermouth, spiced cranberry sauce, rosemary, lime and absinthe mist), Jingle Bell Nog (cognac, amontillado sherry, peanut butter, almond milk, pandan, cream, nougat syrup, egg, nutmeg), and the Bad Santa (mulled red wine, tawny port, orange liqueur, spices, golden raisins).
Greg Boehm, Joanna Spiegel and Nico de Soto came up with the holiday themed pop-up concept four years ago, starting with Miracle on Ninth Street in New York City. It was such a success that it has since expanded to 55 locations ranging from Athens, Greece to Austin, Texas.
In the spirit of giving, The Eleanor is using Miracle on 5th Street to give back to the community. Ten percent of proceeds from the sales of all Miracle-branded glassware will go towards Action of Hunger. Also, there are donation boxes for Austin Pets Alive, Toys for Tots, and Capitas for Austin.
Put on your ugly Christmas sweater and embrace that good old-fashioned holiday nostalgia with a trip to Miracle on 5th Street.