The cast and crew of Amy Schumer’s and Judd Apatow’s 2015 summer flick “Trainwreck” make an appearance at the film’s SXSW world premiere. Photo by Samantha J. Grasso.

Los Angeles, CA band LANY performs at a Yahoo! at SXSW showcase at Brazos Hall. Photo by Samantha J. Grasso.

Brooklyn band Ex Cops performs at The Majestic. The band made waves earlier in the month after McDonald’s asked them to play at their sponsored showcase for free. Photo by Samantha J. Grasso. 

Big Sean performs at the MTVU Woodie Awards during SXSW 2015. Photo by Joshua Guerra.

Lovable Sesame Street character Cookie Monster serves up some milk and cookies to a ravenous crowd of adults at the Funny or Die event at the Belmont. Photo by Samantha J. Grasso.

Family of the Year’s Christina Schroeter sings at the 101x showcase at ACL Live at the Moody Theater. Photo by Samantha J. Grasso.

The Mashable House aims to “break the internet” at this year’s SXSW interactive. Photo by Samantha J. Grasso.

Clemens Rehbein of Germany folk duo Milky Chance tears it up at the Yahoo! showcase at Brazos Hall. Photo by Samantha J. Grasso. 

Australian indie rock quintet Ball Park Music performs at Palm Door on Sabine. Photo by Samantha J. Grasso.

Night Riots thrills the crowd with high energy pop-rock songs and a smoky atmosphere. Photo by Jenna Million.
 

Alan Wilkis of Big Data performs at the 101x showcase at ACL Live at the Moody Theater. Photo by Samantha J. Grasso. 

London-based Dry the River perform at Buffalo Billiards. Photo by Emily Gibson. 

Family of the Year’s Joseph Keefe performs at the 101x showcase at ACL Live at the Moody Theater. Keefe told the audience that since the band’s song, “Hero” was featured in Richard Linklater’s film, “Boyhood,” Austin now feels like a second home to them. Photo by Samantha J. Grasso. 

Ben Thornewill of the Washington D.C-based band, Jukebox the Ghost, during their performance at IFC Fairgrounds. Photo by Emily Gibson. 

A vocalist for Big Data performs at the 101x showcase at ACL Live at the Moody Theater. Photo by Samantha J. Grasso. 

Laura Patino of Austin electronica act Holiday Mountain performs at the Flatstock Stage in the Austin Convention Center. Photo by Tess Cagle. 

Brandon Rush of Portland, OR band Priory performs at the 101x showcase at ACL Live at the Moody Theater. Photo by Samantha J. Grasso.

Jack Antonoff hosts the 2015 MTV Woodie Awards during SXSW. Photo by Joshua Guerra.

Swedish artist Seinabo Sey preforms at the Cruel Rhythm showcase at Hype Hotel. Photo by Samantha J. Grasso. 

Colony House lead singer Caleb Chapman performs at the IFC Fairgounds. Photo by Tess Cagle. 

Jess Glynne joined Clean Bandit on stage during their performance at Stubb’s on Friday March 20 to sing their hits “Rather Be” and “Real Love.” Photo by Emily Gibson.

John O’Callaghan of The Maine serenades the crowd. Photo by Jenna Million.

BØRNS performs at YouTube’s Coppertank showcase during SXSW 2015. Photo by Joshua Guerra.

The Plain White T’s perform a few of their old tunes at the Driskill Hotel. Photo by Samantha J. Grasso.

Brandon Boyd of Incubus performs at The Belmont during SXSW 2015. Photo by Joshua Guerra.

Baltimore-based Sun Club during their performance at IFC Fairgrounds on Saturday March 21. Photo by Emily Gibson. 

Olly Alexander of UK band Years and Years sings at the Cruel Rhythm showcase at Hype Hotel. Photo by Samantha J. Grasso.