Tour merch has become an extension of artists’ multimedia experiences and an artistic vision that fans incorporate into their daily style.

Last Wednesday evening, Declan McKenna performed in Austin for his first headlining tour.

After the release of their first full album “Landmark,” Hippo Campus attracted an impressive crowd to one of their first concerts of their fall tour.

To be expected, another stellar Austin City Limits Music Festival brought dozens of equally stellar artists to Austin’s backyard in Zilker Park. One of those artists was Valerie June.

Indie icon Mac DeMarco teamed up with alternative-rock veterans The Flaming Lips for a night filled with confetti, unicorns and profanity in The Moody Theater last Sunday.