To some, shopping is finding comfort through cotton and colors. To many, shopping is finding comfort in knowing they seized the best deal possible.

In the overwhelming sea of burnt orange, it can be hard to stand out in the crowd.

Indie clothing behemoth Urban Outfitters is no stranger to controversy. Through the years, the company has spread its influence globally, becoming the biggest retailer in contemporary bohemian and offbeat fashion. Sometimes, though, their attempts to be edgy result in boycott, scandal and hoards of angry hipsters.