The name Virgil Abloh has been floating around the internet for the past couple of weeks. Abloh was recently named Louis Vuitton’s new artistic director for their menswear division. It’s typical for the fashion community to buzz about a “changing of the guards” at a fashion house, but Abloh’s name has permeated into the mainstream. Why is this appointment different than the others? To put it simply, it’s making history.

The clothes you wear are commonly seen as a reflection of your personality but some are taking individual expression even further.