On a cool October evening four years ago, a white truck served its first slider on W. Sixth Street in Austin. In 2010, Eric Silverstein was one of many mobile food entrepreneurs: just an ex-lawyer with a rental food truck. Now, he thinks he’s ready to start building an empire.
The shop’s manager, Caroline DeBrahl, mans the counter and makes sure to announce that they’re out of their best-selling flavor. Her red lipstick is drawn on immaculately and her peppy personality makes people smile as soon as she greets them. Royer’s Pie Haven is out of apple pie — or as they call it, “Not My Mom’s Apple Pie.”